EXPOSE ANGLAIS 05/11/2009
INT : Today we're going to discuss the differences between the advertising styles in France and in the UK. We chose this subject because it's deals with advertising which is linked with our studies. We thought it was an interesting way to compare French & English medias.
First we will analize the French Commercial for “ KIRI” and after that we'll focus on English commercial for ” MARMITE” . Our aim is to highlight the contrast between the advertising style in France & in England...Feel free to interrupt us if there's anything you don't understand.
I/ Kiri ( http://www.youtube.com/watch?v=E-9ZepczkoA )
First I'll go to presented a typically French Advertising. It is the advertising for French cheese “ Kiri”. We had chose this one because we find that it characterize very well the way of making publicity in France. Indeed, we can see the French scenarist puts on scene little children, and play on the funny aspect of the scene. We see,children disguising in adult persons , who trying to reproduce a wedding scene . The scene takes place in a garden, children loves garden because a garden represent the place of the serenity and where we can have fun. We can notificate that the weather is perfect, there is a beautifull sun .At the moment in scene a little boy asks another boy Luka,who is I think his friend , if he wants to take for wife Juliet .....but he answers :”No, but I would take a Kiri”
It prove well ,the funny and cheerfull aspect which French scriptwriter wanted to make visibly in this advertising .They uses the enjoying spirit ,funny of children to sell their product.This way the children and the adult laugh at this ad, it's an adapted publicity has all type of public of 3 to 70 year.
Everyone laugh and can understand it easily ....what is not necessarly the case of the English advertising ,which they use a process totally different.
II/ Marmite (http://www.youtube.com/watch?v=cHbpTrFPc7Y )
CCL: In a few words we can say that each advertising as been created for a defined public ; and advertising can be approved by a culture and considerate as offensive by another.
Even two country which are close like France & England, do have different sensibilities.
Thank you for your attention .
INT : Today we're going to discuss the differences between the advertising styles in France and in the UK. We chose this subject because it's deals with advertising which is linked with our studies. We thought it was an interesting way to compare French & English medias.
First we will analize the French Commercial for “ KIRI” and after that we'll focus on English commercial for ” MARMITE” . Our aim is to highlight the contrast between the advertising style in France & in England...Feel free to interrupt us if there's anything you don't understand.
I/ Kiri ( http://www.youtube.com/watch?v=E-9ZepczkoA )
First I'll go to presented a typically French Advertising. It is the advertising for French cheese “ Kiri”. We had chose this one because we find that it characterize very well the way of making publicity in France. Indeed, we can see the French scenarist puts on scene little children, and play on the funny aspect of the scene. We see,children disguising in adult persons , who trying to reproduce a wedding scene . The scene takes place in a garden, children loves garden because a garden represent the place of the serenity and where we can have fun. We can notificate that the weather is perfect, there is a beautifull sun .At the moment in scene a little boy asks another boy Luka,who is I think his friend , if he wants to take for wife Juliet .....but he answers :”No, but I would take a Kiri”
It prove well ,the funny and cheerfull aspect which French scriptwriter wanted to make visibly in this advertising .They uses the enjoying spirit ,funny of children to sell their product.This way the children and the adult laugh at this ad, it's an adapted publicity has all type of public of 3 to 70 year.
Everyone laugh and can understand it easily ....what is not necessarly the case of the English advertising ,which they use a process totally different.
II/ Marmite (http://www.youtube.com/watch?v=cHbpTrFPc7Y )
CCL: In a few words we can say that each advertising as been created for a defined public ; and advertising can be approved by a culture and considerate as offensive by another.
Even two country which are close like France & England, do have different sensibilities.
Thank you for your attention .
